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Pooh and the digital age

7th May 2014

Pooh and the digital age

If you go down to the Hundred Acre Wood today, you’re sure of a big surprise. For its most famous resident, that silly old bear of very little brain, is ambling his way into the 21st century.

Winnie-the-Pooh has captivated readers since he was introduced to the world in the 1920s through author AA Milne’s writing and artist EH Shepard’s illustrations.

And now, on the eve of his 90th birthday, Pooh is embracing the latest technology to welcome a new generation into his world.

That doesn’t mean he will be installing wi-fi in his tree house under the name of Sanders. Instead, he and his pals Piglet, Eeyore, Tigger, Kanga, Roo, Rabbit, Owl and Christopher Robin are the stars of their very own iPad and iPhone app, which is now been made available . It is the first time the original Milne/Shepard stories have been given the Apple treatment and the first time these beloved hand-drawn pictures will be animated.

The app, ‘Classic Pooh’, released by children’s books publisher Egmont Press, is free to download and comes with one Pooh story, which users can either read themselves or have it read to them by the voice of actor Rufus Jones. A second story is available to buy for £1.99 and additional tales will follow .

Despite his rather old-fashioned persona, Winnie-the-Pooh is no stranger to new technology. His 1926 book was bundled for free on the iBooks app when the iPad was launched.

The challenge with Classic Winnie the Pooh was to come up with an app that will appeal to children today but still retain the essence of what made the stories so loved in the first place.

Sent by Louise Watson

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